H is for Home

Home is where the heart is, as the saying goes. That’s a place where you can be yourself, somewhere you feel you belong. Finding a good home that is safe and secure with family, friends or neighbours to lean on for emotional support and compassion.

G is for Grounded

Effective public affairs is realistic in its goals, managing expectations when world events create turbulence and uncertainty. Yet bold in what can be achieved, by building reputations and relationships that can be sustained over time.

F is for Forward

In Citadel’s 20th anniversary year, the temptation is to reminisce and reflect on the past. Taking on board lessons from the past can help navigate the uncertainties of government and turbulent world events. However, it’s an opportunity also to look forward, and take a view on what we can expect and hope for in the months and years ahead.

E is for Education

As the political mantra goes, our priorities can be found in Education, Education, Education. Over the last 20 years Citadel has worked with and promoted education in all its forms.

D is for Design

The uncertainty that is always present in our lives – with our families, communities and around the world – whether that’s threats to our health, the environment or financial security can make plans or predictions seem almost pointless, and instil a lack of trust in politicians who over promise and under deliver.

C is for life Chances

Citadel is defined as a stronghold where a principle and idea can be held safely, a place around which communities and cultures grow. At our core, Citadel’s work centres on young lives and improving life chances.

B is for Brook

Building and sustaining relationships is the bedrock of Citadel’s work over the last 20 years. We support and learn from clients, provide insights and gain trust.

A prime example is our work with Brook, a charity that “believes in a society where everyone is supported to live healthy lives, free from inequality and strengthened by fulfilling relationships.”

A is for Alliance

There have been significant alliances supported by Citadel over the last 20 years. An early client was the Get Fair anti-poverty alliance of all-age charities including Oxfam and Church Action Against Poverty, with its local groups and national lobbying of the then Work & Pensions Secretary Yvette Cooper.